Beyond Direct Sales: Market Pathways for Diversified Kentucky Farms

In this free webinar, explore opportunities to sell Kentucky farm products through restaurants, schools, retailers, institutions, distributors, produce auctions, and other markets beyond direct-to-consumer sales. Using real Kentucky examples, presenters will discuss what buyers need from producers, including pricing, volume, food safety, quality, and logistics, and the partnerships that can help farms become market-ready. Participants will leave with a clearer understanding of potential market pathways, common pitfalls, and practical next steps for growing toward new opportunities. This webinar is led by The Food Connection and the Center for Crop Diversification at the University of Kentucky in partnership with OAK.