The 2025 Organic Market Report released by the Organic Trade Association says that U.S. sales of certified organic products accelerated in 2024 with an annual growth rate of 5.2%, while sales for organic reached a new high of $71.6 billion. Organic produce was the primary entry point for consumers into the organic market, representing 30.1% of total organic sales at $21.5 billion. Berries, new apple varieties, and tropical fruits showed particularly strong growth, while organic packaged salad sales declined 4.5%. Meanwhile, sales in the organic beverage market grew 5.2% to $9.5 billion. Organic dairy and egg sales rose by 7.7% to $8.5 billion in 2024.