Growing GRASS is supported by the USDA Advancing Markets for Producers (AMP) initiative and producers who raise beef cattle or bison using prescribed grazing practices defined by USDA NRCS Conservation Practice Standard 528 can enroll to receive direct payments. Eligible producers receive $3,000 for completing an enrollment survey. This program is dedicated to working with producers and partnering meat processors to reduce barriers related to processing market access costs, with a specific focus on byproduct valuation, whole animal utilization, and regenerative market growth tied to the GRASS standard system. Growing GRASS is also helping to fund soil testing, on-farm inspections, certifications, data collection, marketing aid, and off-farm approved training.
