Monterey Marketing Workshop Televised by Univision!

Earlier this month NCAT specialists Ann Baier and Marisa Alcorta organized and presented a bilingual (English and Spanish) Marketing & Promotional Materials workshop that was hosted by Agriculture Land-Based Training Program (ALBA) and NCAT.

Marisa Alcorta speaks with Univision.
Marisa Alcorta speaks with Univision.

This workshop is part of an ongoing series of trainings that will be held throughout the year as part of a Beginning Farmer and Rancher Development Program (BFRDP) grant from USDA National Institute of Food and Agriculture.  NCAT’s California office is collaborating with UC Berkeley on the grant. This BFRDP project aims to help immigrant and minority beginning farmers learn more about sustainable production techniques, marketing and business planning, as well as link them to markets, and help them create food safety plans, marketing plans and business plans.

The workshop was featured on Univision as part of a local evening newscast and highlighted our collaboration with ALBA, and the resources available for beginning farmers. Part of the  clip shows Marisa conducting the workshop with Javier Zamora, an organic farmer in Salinas who was acting as a translator, as well as various farmers who attended and spoke about lessons they have learned and what they need in the future. The segment ends with Ann Baier promoting ATTRA services and ATTRA’s toll-free Spanish hotline posted on the screen. Our thanks to Univision for helping promote NCAT and the ATTRA project.

Modesto marketing workshop discussion- January 16, 2014
Modesto marketing workshop discussion- January 16, 2014

[Watch the Univision video clip HERE]

Upcoming workshops include an Ecological Pest Management Workshop (in Spanish) on February 6, 2014 in Modesto, CA, and a bilingual (English and Spanish) Market Linking Workshop February 20, 2014 in Monterey, CA.

Stay tuned to our blog for more news and upcoming events!

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