May 25 Webinar: Using Social Media to Grow Your Farm Business

May 25 Webinar: Using Social Media to Grow Your Farm Business

Wondering how to get started with social media on your farm? Looking for ways to improve your social media skills? Join Lauren Manning, partner at Ozark Pasture Beef in Fayetteville, AR, and NCAT Sustainable Agriculture Specialist Luke Freeman as they present a FREE webinar on social media marketing for farms.

This hour-long webinar begins at 12:00 p.m. CDT on May 25. NCAT will record the webinar and post it on the NCAT Southeast Facebook page and the ATTRA Sustainable Agriculture website.

This webinar will discuss how you can use social media to grow your customer base and market your farm products. Lauren and Luke will provide an overview of the most popular social media platforms for farms, including Facebook, Instagram, and Twitter, and will discuss strategies for creating content and engaging with customers.

The webinar will serve as a good introduction to getting started on social media for your farm and improving your social media skills. Lauren and Luke will host additional webinars that will dive deeper into specific social media platforms, including Facebook and Instagram.

Click here to register today!

This webinar is presented in partnership with the University of Arkansas Division of Agriculture and is funded by a USDA Small & Medium Sized Farms Grant: USDA-NIFA-AFRI-2014-05471.

About the Presenters

Lauren Manning is an agricultural law professor at the University of Arkansas and a partner at Ozark Pasture Beef, where she manages their social media marketing. Ozark Pasture Beef raises grass-fed beef, lamb, and goat, which they direct market to consumers and restaurants throughout Northwest Arkansas.

Luke is a horticulture specialist for NCAT, where he assists growers and leads trainings on fruit and vegetable production, marketing, and food safety. Luke and his wife Natalie own a small farm in Fayetteville, Arkansas, and they use social media extensively to share their story and communicate with customers. They raise eggs, vegetables, and cut flowers on their farm, which they market out of their general store in town.

Additional Resources

For more on social media for farms, see ATTRA – Sustainable Agriculture‘s publication Social Media Tools for Farm Product Marketing. 

You can also download the companion to these webinars, How to Use Social Media for Your Farm Business. Lauren Manning and a team of individuals at the University of Arkansas and USDA designed this interactive, self-paced workbook to help farmers engage in the world of social media. Download it for free here, or request a free hard copy by contacting Small Farms Program Coordinator Sarah Bramall at sbwright@uark.edu or 479.575.2104.

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