CA Workshop on Crop Marketing October 17, 2013

Marisa Alcorta, a program specialist with the National Center for Appropriate Technology (NCAT), will be sharing her expertise on marketing-plan strategies during “Developing a Marketing Plan for Veggies, Fruits, and Other Specialty Crops,” a free workshop on Thursday, October 17, in Pleasant Hill, California.

The workshop is sponsored by Alameda County Conservation Partnership, Sustainable Agriculture Education, NCAT, UC Cooperative Extension, and the Contra Costa Resource Conservation District.

It is part of a series funded by the USDA NIFA Beginning Farmer and Rancher Development Program.  Hosted in conjunction with Sustainable Agriculture Education (SAGE), the workshop series will cover a variety of topics that are relevant to beginning farmers and ranchers as well as opportunities for collaboration and mentorship.

Participants will have an opportunity to look at marketing from the perspective both of buyers and sellers. Presentations will help participants develop a marketing plan that is appropriate for their operation as well as a more in-depth examination of online markets, restaurant sales, and the benefits of wholesaling.

Organizers are asking that those who would like to attend to RSVP by Friday, October 11.

Title: Marketing 101: Developing a Marketing Plan for Veggies, Fruits, and Other Specialty Crops

Date: October 17, 2013

Time: 3 to 6:30 p.m., followed by optional networking time from 6:30 to 7 p.m.

Location: Conference Room at Contra Costa Cooperative Extension’s main office, 75 Santa Barbara Road in Pleasant Hill, California. Shuttle service will be available from the Pleasant Hill BART station at 2:30 p.m.

Cost: Free

For more information about the workshop and the other speakers, go online at

To register, email Susan Ellsworth at or call (925)-371-0154 extension 103. If you reach a voicemail, leave a message that includes your name, farm or organization, email, and telephone number. Also note whether you will need to be shuttled from BART.

Marisa Alcorta has been a Sustainable Agriculture Specialist with NCAT since 2008. She helps beginning and immigrant farmers learn more about how to learn more about how to get started farming. Her expertise is in marketing, business planning, record keeping and farm finances, ecological soil and pest management, and access to government programs. Marisa brings experience as a farm worker, farm advocate, farmer educator, and as a beginning farmer herself to the table.

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